I wandered into a second-hand bookstore on Capitol Hill in Seattle, Wash. on Jan. 16, 2022, a chilly Sunday evening where I had trekked from Anchorhead Coffee in Pike Plaza. Had it not been for the neon cat sign with its waving tail that beckoned me to the right, I would’ve just strolled past the …
Read more “Joan Didion: Grief Doesn’t Care About Grammar in “The Year of Magical Thinking””
Last Monday I attended a Meetup where our group talked about the concept of “legacy” and what that means to us. We told stories about why it’s important or not, and how that reflects our thoughts and actions, like how it drives what we do and how we interact with others. One member, David, had …
A story funnel helps you outline your story ideas and overcome writer’s block. But how does this work for your business? If I were to tell you to write a topic that your patients would like to read, what would it be? How would you weave this topic so that they are engaged in it, …
Read more “Business Storytelling for Manual Therapists: How to Create Your Stories”
You probably have seen a lot of arguments on Facebook forums and other social media outlets. I sure have seen that for many years. In fact, I used to engage a lot on massage therapy and other health forums to slam “facts” to those who held pseudoscientific or outdated beliefs about massage therapy. But after …
Storytelling lets your audience know who you are. It puts a face on your brand and practice. It lets people know that you’re human, not a faceless entity. It’s a bridge that connects what you do and why you do it. Storytelling also matters when it comes to explaining a treatment or your patients’ condition. …
Health information changes within our lifetime, and so should your content and stories. What we learned about pain and exercise in the 2000s could be outdated today. You might have a ton of high-quality content on your website that you wrote and published back in 2012. They may have been timely and relevant back then, …