A story funnel helps you outline your story ideas and overcome writer’s block. But how does this work for your business? If I were to tell you to write a topic that your patients would like to read, what would it be? How would you weave this topic so that they are engaged in it, …
Read more “Business Storytelling for Manual Therapists: How to Create Your Stories”
You probably have seen a lot of arguments on Facebook forums and other social media outlets. I sure have seen that for many years. In fact, I used to engage a lot on massage therapy and other health forums to slam “facts” to those who held pseudoscientific or outdated beliefs about massage therapy. But after …
Storytelling lets your audience know who you are. It puts a face on your brand and practice. It lets people know that you’re human, not a faceless entity. It’s a bridge that connects what you do and why you do it. Storytelling also matters when it comes to explaining a treatment or your patients’ condition. …
Health information changes within our lifetime, and so should your content and stories. What we learned about pain and exercise in the 2000s could be outdated today. You might have a ton of high-quality content on your website that you wrote and published back in 2012. They may have been timely and relevant back then, …